How To Plan A Successful Book Launch

Congratulations! If you are reading this article that means you have successfully sold your book to a publishing company and that it is about to be released soon. Thus, you may now be contemplating whether you need to host a book launch to commemorate the release of your book to the public. The answer to this question would be in the affirmative as a book launch would help to promote the book, increase the sale of your book, and build your credibility as an author and speaker, and would also provide you with an opportunity to meet your audience.  But as many authors would remain apprehensive about planning such an event the following article contains some tips that authors should be aware of when planning a book launch.


When attempting to select a venue one should be mindful of the location as it should be situated in a central location which can be easily accessible. Furthermore, one may wish to select a venue that has a track record in hosting similar events such as a book store, libraries or cafes.


The initial reading of the book by the author to the audience should be synonymous with viewing a movie trailer as it should be short enough to give the audience a taste of what the novel is about without being too long that it would give too much of the plot away. Thus, the author should make sure the reading is only about 5-10 minutes long and ensure that the chair rental would provide comfortable seating arrangement because if the seats are uncomfortable the readers would not pay attention to the reading. Furthermore, one should keep in mind that they need to finish the reading by thanking the audience for coming.


While it is advisable to feed the audience one is not required to provide them a 5 course meal, instead one can opt to provide them drinks with canapés. One can therefore hire a table rental service to provide you with tables to place the food and drinks for the readers to enjoy.

Sales Center

While it is preferable for the author to sell the books directly to their readers after talking with them and signing their books it is advisable to hire another individual to manage the sales in order to provide you with an opportunity to mingle with the audience and other invitees.

We understand that you may have spent sweat, blood and tears in first writing the book and then in organizing the book launch. But, one should make sure to enjoy and celebrate the day because what you have accomplished is no easy feat and you deserve a reward for all your hard work.